What Is Food Fortification?
Nutrition added.
Nothing taken away.
Food fortification is the process of adding essential micronutrients — vitamins, minerals, amino acids — to food at levels higher than naturally occurring. It is done to correct or prevent deficiencies across large populations.
Unlike supplementation (pills) or dietary diversification (expensive and slow), fortification works through existing food systems — making it the most scalable and cost-effective solution to hidden hunger known to public health science.
Eliminates Deficiency
Directly targets iron, Vitamin A, iodine, zinc, and B-vitamin deficiencies — the most prevalent micronutrient gaps in India.
Extra Nutrition at Affordable Cost
Fortification adds as little as ₹0.10 per serving of nutritional value — making it viable for government schemes and mass market products alike.
No Behaviour Change Required
Works through the foods people already eat — no new habits needed. This makes compliance near-universal and impact immediate.